Aarti Bharadwaj
Opinion
19 January 2024
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Before the advertising industry achieves its goal of single-source panels, EssenceMediacom’s Aarti Bharadwaj says the interim solution is to use panels that cover one or two of the key mediums that can measure a certain set of hypotheses or tactics.
Opinion
10 March 2021
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Data-derived signals regarding states and traits increasingly form the basis of how marketers strategise, execute and optimise campaigns, writes Aarti Bharadwaj.
